Sport congress with a line-up of top speakers in Copenhagen, Denmark.
Be inspired by the Danish world of sports
Gain insight into the leading Danish sports sector at the hand of top speakers
Be inspired by the Danish sports world!
On 13 and 14th of april 2023, PR-Education is hosting a two days congres in Copenhagen, Denmark, in collaboration with many players in the Danish and European sports market.
Denmark is a guide country in the field of sports. In this study and network trip we will explore why. With a line-up of top speakers from the Danish and Dutch sports world and a visit to a leading sports venue, you will gain valuable insights into the both sports model.
Why this congress?
From 2004 on our professional careers have been in the world of sports, mostly the Danish and Dutch world of sports. Two very different worlds.
Recently, we featured in articles in which we are calling towards a paradigm shift in the way the Dutch view sports. A shift towards the Danish attitude: regarding sport as a vital part of society.
In Denmark, we need to reinforce the way we have viewed sports in the past en learn from our best practices. Also, though we call for a paradigm shift in the Dutch world of sports, there are plenty valuable lessons the Dutch can teach us. This trip combines both.
In our initiative, one of the stepping stones is a study and network trip to Denmark. But what exactly is our initiative?
The Danish world of sport: a durable blueprint for sports vital role in society
In Denmark, sports are viewed as a vital part of our live. The following four pillars are essential for sports to be able to fulfill this role:
- Investing in our professionals: a salary fitting the responsibilities, good job prospects and constantly investing into education is what enables our professionals to perform on the highest level.
- Facilities: our facilities should match the demand of our local municipalities (and in some cases regions). The municipality should predominantly fund and the facilities focus on facilitating as to maximize the social return of investment.
- Strong associations and clubs: sport benefits most from strong associations and clubs, where a good mix of professionals and volunteers maximize the results, both in top sports as grassroot sports.
- Cooperation within sports, sports and politics: this cooperation is streamlined with the goal to achieve the effect sport has on society. This requires an integral view on sports, which runs from parliament to the volunteers and everybody in between.
This is what your investment will bring
This trip is benificial for people in the world of sports, especially for:
- (future) leaders and professionals in sports: we will give insight in how the organizational and financial model works in organizations in which all sports are incorporated (in conjunction with associations and clubs).
We will also discuss the working conditions, the role of career opportunities, education, (local) governments, associations and the organizations which operate the facilities. - associations and clubs: we will explore how they are strengthened (in both organization as financially) so they can play a vital role in their communities and top sports.
Contents of this congress
At the hand of top speakers of the Danish world of sports plus a visit to an exemplary complex, we will give insight into all beforementioned topics. Michael Andersen and Joop Alberda, will guide us through the various subjects.
Additionally, we will focus on the development of four areas of sports in which Denmark achieve world leading results:
- Swimming has always been a popular sport in Denmark and the number of swimming pools per inhabitants is among the largest in Europe. In recent decades, Danish swimming has achieved many excellent results at international championships such as the Olympics, World Championships and European Championships – especially for girls and women. Sigma is among Denmark’s best swimming clubs.
- Denmark is among the world’s best handball nations – i.e. men’s World champion at the last three Championships. Handball is particularly popular in smaller towns and well-educated child and youth coaches are an important explanation for strong talent development, both for girls and boys.
- Football: is the most popular sport for Danish children and youth. In recent years, girls’ football in particular has experienced great progress, both in terms of players and quality. Both the Danish Football Association (DBU) and the clubs have a strong focus on talent development and good training facilities.
- Cycling – both on road, track and BMX – is probably the sport in Denmark which currently achieves the best international results, i.a. victory for Jonas Vingegaard in the Tour de France. The number of child and youth riders is extremely modest, but the quality of talent recruitment and development is among the best in the world.
Beforehand we will conduct an interview with all the participants so that we can focus on the many points of interest and learning goals and help you translate the contents of the program to your own working field.
Besides our stay in Copenhagen, the trip includes visit a to a leading sport complex: the Rudersdal sportscomplex
The Rudersdal sportscomplex is a stellar example of a complex which incorporates all types of sports and works alongside over 35 sport clubs. One of those clubs, Sigma Swim, will give you insights into their organization, their booming activities and how they managed to partake in every Olympics since 2000.
Who are behind this congress?
The people behind this congress are:
- Joop Alberda is best known as coach of the golden Olympic Dutch volleyball team of 1996 in Atlanta. This achievement has been chosen by the Dutch public as the sports moment of the twentieth century.
Joop has a broad experience as a sports director, including as technical director at the NOC*NSF, the swimming federation and volleyball association, but has also worked as an all-rounder in e.g. cycling, rowing and football.
Joop is also co-founder of NL Coach, the advocate of coaches and trainers, and has been since 2020 involved in ‘Moving the new Normal’, with the aim of revaluation of exercise as prevention. - Michael Andersen was ‘Chief Executive Officer’ of Team Denmark for 8 years and has broad experience in the Danish (sport) education. Michael currently advices many Scandinavian organizations regarding the development of sports.
- Peter Klos, active in the world or sports since 2004 as project and accommodation manager. Peter has a degree in political science and majored in public administration, with a post-degree study in project management. Peter is a generalist, entrepreneur and is involved in local politics.
- Ricky Jørgensen is former Danish top athlete, many times Danes swimming champion and record holder as well as former triathlon national head coach in swimming.
Ricky’ s burning desire to make a difference in People’s development in High Performance sport and Business sport became a success in 2007 when he founded his own coaching and training organization. Over the years, Ricky has coached and trained well over a hundred top athletes, managers, directors and teams. Ricky a visionary and innovative educator in business sport. He is specialized in tailor made strategies and management skills with focus on organizational healthcare mentally and physical. His main education focus is in business sport, business-culture sport events and non-profit sport organization.
Invitation to join us!
We cordially invite professionals from all spectrum of the sports world to participate in this trip and/or link up with us. We have graciously attracted attention from many countries and are working hard to give you both a top field in facilities, speakers and participants.
For more information, please contact Peter Klos via 0031 614240368, Ricky Jørgensen via 0045 51220079 or email info@pr-education.nl
Peter Klos
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Ricky Jørgensen
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Meet The Speakers
Torbjørn Sindballe
Torbjørn Sindballe is a two-time World and European Triathlon Champion and is the best Danish athlete ever at the Hawaii Iron man. He is author of two books about his career in sports. Torbjørn is specialized in developing organizational cultures, leadership and talent development and works at Deloitte.
‘The perfect performance‘ is the title of his first book. In his presentation Torbjørn will give insight in how ‘the perfect performance’ can be achieved. The dedication and requirement that are needed to achieve peak performance at the perfect time will be revealed.
Torbjørn will be present as a speaker.
Michael Andersen
Michael Andersen was ‘Chief Executive Officer’ of Team Denmark for 8 years. During your visit, Michael will give you an insight into the highly succesfull years in which he led Team Denmark.
Michael will also zoom into the role of Team Denmark, the political arena, sport associations, sport teams, sponsors and sporters. All the parties which makes the Danish sportsector a succes will be included.
Michael will be present both days and will adopt the role of the linking pin between the speakers and your interests.
Joop Alberda
Joop Alberda is best known as coach of the golden Olympic Dutch volleyball team of 1996 in Atlanta. This achievement has been chosen by the Dutch public as the sports moment of the twentieth century.
Joop has a broad experience as a sports director, including as technical director at the NOC*NSF, the swimming federation and volleyball association, but has also worked as an all-rounder in e.g. cycling, rowing and football.
Joop is also co-founder of NL Coach, the advocate of coaches and trainers, and has been since 2020 involved in ‘Moving the new Normal’, with the aim of revaluation of exercise as prevention.
Joop will be present both days and will act as a mediator between the Danish and the Dutch sport world. In this, he will share his knowledge in the field of strategy, management and his use broad sports experience.
Lars Green Bach
Lars Green Bach is the former technical director of the Danish swimming association and is currently both secretary-general of the Danish shooting association and councilor of the township of Ballerup.
For many years, Lars has worked alongside Michael Andersen in Team Denmark, both in the field of talent development, teamleader and consultant.
Lars will elaborate on how during his time as technical director of Team Denmark they gathered a record amount of golden swimming medals at the Olympics. The focus will be on the symbiosis between Team Denmark, the swimming teams and the political entities.
Lars will be present both days and will help link the different areas of expertise.
Carsten Jacobsen
Carsten Jacobsen is manager of the Rudersdal sports complex and is happy to share his experiences in working with more than 35 sports associations. Carsten is the linking pin between the individual visitors of Rudersdal, the associations and the organisation of Rudersdal. Carsten is the shining example of service orientation.
Carsten operates with special attention for education and recruitment. The credo of his service orientation is to meet others at their own level.
Mia Hyldahl
Mia Hyldahl has been sports director of Sigma Swim since 2014, an association that has continuously delegated swimmers to the Olympic Games since 2000, including gold medal winner Pernille Blume.
Sigma Swim as an association has a budget of over 1 million euro’s and employs multiple fulltime trainers and coaches. The success of Sigma Swim has its origins in the cooperation between the operator of the complex, the municipality, swimming association and Team Denmark.
Her story is interesting for all associations and partners in the sportsworld.
Morten Harkjaer Nielsen
Morten Harkjær Nielsen has been manager for Maribo Sportfacilities for the past 14 years, where he worked with more than 20 different sports associations. He has a background in handball, having played at a high level during his childhood and youth.
After several injuries, he transitioned into coaching children and young people in the same club, with the goal of developing their skills while making the experience enjoyable. He later coached elite teams in the U16 and U18 age groups.
In 2008, he was appointed as the national coach for both the men’s and women’s beach handball teams in Thailand. He also coached the women’s national team in indoor handball, leading them to qualify for the World Cup in China in 2009.
Over the last decade, he has continued to coach various children’s teams between the ages of 13-18 and has also served on the board of the local handball club.
In November 2022, he became the director of a professional handball team within the Maribo Sportfacilities, which competes in the 1. Division in Denmark (the second-best league). The team has 35 employees, including players, coaches, and health staff, as well as around 60 volunteers and 215 sponsors.
Rasmus Quaade
Rasmus Quaade is former professional road and track cyclist. He is two times Olympian at the 2012 and 2016 Games.
In Rio de Janeiro he achieved a bronze medal.
Rasmus is now a sports director at a Danish talent cycling team, where he coaches and helps young talents in the earliest steps of their sports career. Also, he is coaching the young the talents (U17 and U19) on the national track cycling team. Furthermore, he is studying to be a teacher in the primary school.
Rasmus is also commentator on two mayor Danish tv-stations.
Knud Skadborg
Knud Skadborg is Chairman of the Culture and Leisure Committee in the City Council of Rudersdal Kommune and is proud to be a host on the visit in Birkerød Idrætscenter.
Program
Thursday april 23
Friday april 14
Your Hosts
Ricky Jørgensen
Ricky Jørgensen is co-founder and co-owner of PR-Education.
Ricky was a former top swimmer, many times Danish champion and record holder as well as former triathlon national head coach in swimming.
Ricky Jørgensens burning desire to make a difference in People’s development in High Performance sport and Business sport became a success in 2007 when he founded his own coaching and training organization. Over the years, Ricky has coached and trained well over a hundred top athletes, managers, directors and teams.
Ricky Jørgensen is a visionary and innovative educator in business sport. He is specialized in tailor made strategies and management skills with focus on organizational healthcare mentally and physical. His main education focus is in business sport, business-culture sport events and non-profit sport organization.
Peter Klos
Peter Klos is co-founder and co-owner of PR-education.
Peter has been involved in the world of sports since a young age and. after his master degree in organisational management. has had various positions as (project)manager. He’s also an experienced enterpreneur and is involved in local politics.
As a generalist, Peter had a broad view and is specialised in organising and leading of projects and creating optimal conditions. He is constantly looking for improvements and challanges in his quest for optimal performance.
His goal is to improve the world of sports, in his view sport is one of the most important social investments there is.
Information
Your investment will be € 400 / DKR 2.980 excluding VAT.
This includes transportation to and from Rudersdal and lunch on Thursday and Friday. Dinner is optional and an overnight stay on Wednesday and/or Thursday are possible. Contact us for more information.
Of course you can also explore Copenhagen at the weekend!
More information about a possible overnight stay will be coming soon.
If you chose to book a hotel through as, we are staying in a hotel near the central station where you can also park your car. From Copenhagen airport there is a direct train connection to Copenhagen Central. Of course we are happy to help you on your way.
Sign up
Register now for this Sport congress in Denmark by filling in the registration form on this website and sending it to us. After registration you will receive an email confirmation about your reservation and availability within 48 hours.
There is a limit to the number of participants we can receive, so register timely.
